Yikes Microsoft…

I was sitting at my desk and noticed a CNN notification that stated “Microsoft says it will slash 7,800 positions in the company’s phone hardware business”.

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This is particularly close to me because we are in the “phone hardware business repair” market, and I don’t like to see when 7,800 people will be losing their jobs. That’s a lot of jobs which are hard to come by.

Today’s plans were outlined in an email from Microsoft CEO Satya Nadella to Microsoft employees:

“We are moving from a strategy to grow a standalone phone business to a strategy to grow and create a vibrant Windows ecosystem including our first-party device family,” Nadella said. “In the near-term, we’ll run a more effective and focused phone portfolio while retaining capability for long-term reinvention in mobility.”

Um, Ok. I guess this means that you’ll be losing your jobs. Well, here at Mission Repair we don’t see many Windows phones but hopefully at some point Microsoft will be able to reignite the Nokia market. Time will tell…

Take care, Ryan

Apple passes Google as the heavyweight champ of brand names.

Good morning everyone,

I was reading through my typical industry news this morning and read that Apple has regained the top spot as “Most Valuable Brand” overtaking Google again.

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The top ten include Apple, Google, VISA, Coca-Cola and a surprise to me at the number ten spot: Marlboro…cigarettes! I don’t know why this surprises me so much, but it did. I know that tobacco companies have a huge marketing budgets, but I personally use every brand on the list except for the cigarettes. No wonder there are some kids using tobacco so early, it’s tough not being exposed to branding every where you turn.

Well, congratulations Apple. I’ve been right there with you to the climb to the top. I personally started repairing Apple devices back in 1994 – and if you can believe it, we were actually repairing Apple Floppy Disk Drives by the thousand. You know that you’re a “vintage” guy when you know the difference between an “Auto-Inject” and “Manual-Inject” floppy drive. Oh how times have changed.

Have a great morning, I’ve got a lot of blogging to catch up on, I’ll be back soon!

Take care, Ryan

Microsoft Surface Glass and LCD Repair Service!

Hello M:R Nation –

Remember a few months back when we expressed our interest in the newly announces Microsoft Surface? The Surface has become a major player in the tablet game and if you own a TV and some kind of service, you have seen a million commercials for the Surface by now. You know, the highly choreographed dance scenes that involve the keyboard clicking to the Surface producing the percussion for said dance. Yes, you remember now:-)!

The surface comes packed with features and is designed very well. It has a 10.6″ display with an up to 5 finger touch capability. It sports a Nvidia Tegra 3 T30 chipset and a monstrous Quad-core 1.3 GHz Cortex-A9 CPU. It houses either 32 or 64GB of internal storage and supports a microSD up to 64GB. This thing really packs a punch and people like a good punch, which is why my next paragraph is so exciting!

Today, we are more than happy to announce our newest service! Introducing the new Microsoft Surface Glass and LCD Repair Service! We have had our eye on this service for quite some time now. With millions of these Microsoft units being sold, there is a need for a service like this and Mission Repair is THE repair company to offer it!

This service replaces the glass and LCD, so if one, the other or both crack, we have you covered! So how do you start the process of repairing your Microsoft Surface? Its very easy, just call us at 866-638-8402 to have one of our team members assist you or click the above link and follow the simple order process. Either way, we will have your Microsoft Surface repaired by one of our professionally trained technicians and back in your hands in no time!

Cheers, Troy

Microsoft Announces New ‘Surface’ Tablet

Im up late working on a few exciting Mission:Repair projects (More on that later) and I clicked on a few of my favorite blogs to take a mental break. I saw something VERY interesting. Microsoft seems to have created something rather cool. It’s their new tablet named ‘Surface’. I am very impressed with the design first and foremost. If you know me, you know that I am a huge fan of landscape orientation. It just makes sense. It’s the one thing missing from the iPad in my opinion. I know I can switch to landscape mode, but I want my cameras up front and centered when I’m there.

Of course, there have been many design cues taken from Jonathan Ives and his team, but what most intrigues me is the look-alike smart cover. In short, they have implanted a smart cover with a keyboard. Now that is SMART! Will Mission Repair be servicing these gems you ask? You better believe it! Watch out for the announcement right here on the Mission Repair Blog!

Well, Back to work I go… Ryan